Senior Business Analyst

We're looking for a Senior Business Analyst to join our team in Geneva, Switzerland in a hybrid working mode . In this role, you will lead the discovery and design activities for a global CRM transformation in the luxury retail sector. You will work closely with client teams, architects and stakeholders to define future-state processes, align business expectations with technical capabilities and build a detailed backlog to enable implementation. The position provides an opportunity to influence strategic decisions for a high-profile CRM program and deliver tangible impact for an iconic luxury brand. Responsibilities Conduct current state analysis of existing CRM-related processes and systems Define future state processes aligned to business objectives and capabilities Facilitate workshops with business and technical stakeholders to gather, validate and prioritize requirements Document key business processes, workflows and functional needs for CRM implementation Develop a detailed product backlog, ensuring alignment with architectural and integration requirements Collaborate with architects and data specialists to ensure feasibility and data strategy consistency Support preparation of discovery deliverables, including target architecture and comprehensive documentation Ensure stakeholder alignment from discovery through implementation planning Requirements Proven experience as a Business Analyst in CRM-focused digital transformation projects Strong knowledge of end-to-end business process mapping and requirements management Experience working in the luxury industry, ecommerce or digital marketing Familiarity with technical projects involving multiple system integrations and data migrations Excellent workshop facilitation skills, engaging both business and technical stakeholders Strong documentation skills and ability to create functional specifications and backlog items Proficiency with Agile delivery methodologies and tools (e.g., JIRA, Confluence) Strong communication and stakeholder management capabilities Fluency in English and French